"Latitude 38"
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This year, our collection was born from a special and meaningful moment. Our founder became a mother and, with this new adventure, we adapted our creative process. Without traveling for photo shoots in paradisiacal destinations, we decided to celebrate our capital and photograph in Lisbon – the city that inspires us with its energy and diversity.

The collection maintains the BAJA DNA: boldness, irreverence and sophistication, now with an even more authentic and homely touch. Each bikini in this line has a name inspired by Lisbon and its most iconic details – from the charming neighborhoods to the surrounding beaches, from local expressions to the city’s vibrant colors.

Even with challenges, we believe that quality and passion make the difference. This collection represents our resilience and the certainty that when you do something with love, you will always find a way to keep creating.

We hope each piece makes you feel confident, strong and as powerful as the women who inspire BAJA.

Welcome to the 2025 collection!